Brent Jacobson vs. Cory Sillars
for Wisconsin State Assembly, District 87
When redistricting created a new four-county district, Brent faced a contested primary against an experienced field. We managed his digital marketing end-to-end — social, video, messaging, and brand — carrying him across the finish line in both the primary and the general election.
Get results like these ↗0%
General Election
0%
Contested Primary
0
Votes Won
0/4
Counties Won
General Election
Nov 5, 2024
Margin of Victory
+32 pts
Nearly a 2-to-1 margin over the Democratic challenger in a brand-new district — 11,612 more votes.
Republican Primary
Aug 13, 2024
Margin of Victory
+50 pts
A 3-to-1 win in a contested primary against an experienced opponent — before the general campaign even began.
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A brand-new district, a two-front race
Redistricting blended four counties that had never voted together. Brent needed to win a contested primary and then introduce himself to an entirely new general electorate — both within the same calendar year.
Our role
01
Feb 2024
Launch & digital foundation
Brand identity and web presence built immediately after redistricting maps were signed.
02
Spring / Summer 2024
Primary — credibility at scale
Expanded Marathon County credibility district-wide. Won convincingly on August 13.
03
Fall 2024
General — district-wide intro
Introduced to new voters across three additional counties with aligned messaging.
✓
Nov 5, 2024 — Elected
Wisconsin State Assembly, District 87
66% of the vote. Sworn in January 2025.
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"Central Wisconsin voters want to hear from candidates who understand their communities — not just their talking points. Building a digital presence that reflected a decade of genuine local leadership made all the difference."
— The Bluejack Group
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Get in touch ↗* This case study reflects publicly available election results and general strategic services only. No internal campaign materials, voter data, messaging strategy, or proprietary work product is disclosed. Primary percentages reflect near-final results on election night. Final general election totals sourced from Wisconsin Elections Commission public records.
66%
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