— Case Study
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From open seat to elected office — Wisconsin's 87th Assembly District
When redistricting created a brand-new four-county district, a well-known local leader needed a digital presence that could introduce him to thousands of voters who had never heard his name — across two separate races in a single year.
Campaign snapshot
General election
66%
23,885 votes · Nov 5, 2024
Primary result
75%
Contested GOP · Aug 13, 2024
Counties
4
Marathon, Portage, Shawano, Waupaca
Election results
Republican Primary
Aug 13, 2024
General Election
Nov 5, 2024
The challenge
A brand-new district, a two-front race
Redistricting blended four counties that had never voted together. The candidate needed to win a contested primary and then introduce himself to a brand-new general electorate — both within the same calendar year.
Services delivered
Our role
Campaign timeline
01
Feb 2024
Launch & digital foundation
Brand identity and web presence built immediately after redistricting maps were signed.
02
Spring / Summer 2024
Primary — credibility at scale
Expanded Marathon County credibility district-wide. Won convincingly on August 13.
03
Fall 2024
General — district-wide intro
Introduced to new voters across three additional counties with aligned messaging.
✓
Nov 5, 2024 — Elected
Wisconsin State Assembly, District 87
66% of the vote. Sworn in January 2025.
"Central Wisconsin voters want to hear from candidates who understand their communities — not just their talking points. Building a digital presence that reflected a decade of genuine local leadership made all the difference."
— The Bluejack Group
Running for office in Wisconsin?
The Bluejack Group works with candidates at every level — local, county, and state.
Get in touch ↗* This case study reflects publicly available election results and general strategic services only. No internal campaign materials, voter data, messaging strategy, or proprietary work product is disclosed. Primary percentages reflect near-final AP/WAOW reporting on election night. Final general election totals sourced from Wisconsin Elections Commission public records.