Dave Baker vs. Aaron Myszka
for Village President of Kronenwetter, Wisconsin
Dave Baker brought years of county-level public service to the race — his image just needed to catch up with his experience. We refreshed everything: branding, video, social media training, and a personally guided new campaign wardrobe to fit the office he was running for. He knocked the sitting village president out in the primary, then won the general by 18 votes — a race where every detail counted.
Get results like these ↗0
Votes — General
+0
Vote Margin
0st
Primary — Incumbent Out
0
New Wardrobe
General Election
Apr 1, 2025
Margin of Victory
+18 votes
Decided by fewer than two dozen ballots. In races this close, presentation isn't vanity — it's the whole ballgame.
Primary
Feb 18, 2025
Primary Finish
1st of 3
Baker topped the primary field — and the incumbent village president finished dead last, knocked out before April.
In close races, image isn't vanity — it's strategy. Let's talk strategy →
A proven leader, ready for a fresh look
Dave had the substance — years of service at the county level, a strong work ethic, and real solutions for the village. But stepping up to lead the village meant stepping up the presentation too, and his trusty wardrobe had already given him many good years of service. So we refreshed his image top to bottom — including a personal shopping trip for a campaign wardrobe worthy of the office. When the general came down to 18 votes, every one of those details earned its keep.
Our role
01
Late 2024
The image rebuild
A refreshed brand — and a wardrobe to match. New look, new presence, same Dave.
02
Feb 18, 2025
Primary — incumbent out
Baker topped the three-way primary. The sitting village president finished last and was eliminated.
03
Mar 2025
The final sprint
Video and a trained social presence kept Dave in front of voters through a razor-thin head-to-head.
✓
Apr 1, 2025 — Elected
Village President of Kronenwetter
1,528 to 1,510 — an 18-vote win where presentation made the difference.
Tap each phase to explore the campaign →
"Dave came to us with years of public service and the work ethic to match — his wardrobe just hadn't kept up with him. So we went shopping together for a look that fit the office. When you win by 18 votes, there's no such thing as a small detail."
— Tony, The Bluejack Group
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Get in touch ↗* This case study reflects publicly available election results and general strategic services only. No internal campaign materials, voter data, messaging strategy, or proprietary work product is disclosed. Primary results from the February 18, 2025 election (Baker 364, Myszka 333, Voll 184; top two advanced). General election results from the April 1, 2025 spring election (Baker 1,528, Myszka 1,510) as reported by the Village of Kronenwetter and local press.
Won by 18 votes.
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